MCQ's on Business Strategy

This is a revision lesson covering a range of Business Strategy topics from section 3.7-3.10 of the AQA specification.

The video has pauses built in to enable it to be used in a revision lesson. Pause the video when the answer options are displayed and then press play to reveal the answer and explanation.

Two excellent articles on strategy

Can Nestle Succeed With a Market Development Strategy in the Indian Pet Food Market?

links to Ansoffs matrix - what do you think the benefits might be for Nestle and what might be the hurdles they must overcome in order to succeed.

Homebase - A Botched Takeover Highlights the Risks of External Growth Strategies

External growth - Ansoffs matrix again.

Business Strategy - Porters 5 Forces analysis

Porter's 5 Force Model from Amitanshu Srivastava

SWOT Analysis - Revision Presentation

SWOT Analysis from tutor2u

Corporate Strategy and Specimen Question

Introduction to Corporate and Functional Objectives from tutor2u

Click here to access another presentation on business strategy.

Use the above resources to answer the following question: 

Specimen paper insert from mattbentley34

Under Justin King, Sainsbury’s changed its strategy. Do you think that to be successful the strategy of a business needs to be determined mainly by what is happening in its external environment? Justify your answer. [24 marks]