Mission Statements - presentation and examples

Definition: A formal statement which explains the overriding purpose and values of a business.

BSAK Vision: Building on our unique local heritage, we will provide a world-class British education, inspiring all our students to exceed expectations.

BSAK Mission Statement: Providing the best teachers, leadership and support in a not-for-profit environment, we nurture a genuine passion for learning.

Presentation on importance and relevance of mission statements.

Mission Statements from tutor2u

What makes a good mission statement?

• The best mission statements are clear, concise, and useful (informs. focuses. guides.)
• Avg length for the full 50 organizations listed here is only 15.3 words (excluding brand references)
• Avg length for the first 20 organizations below is only 9.5 words (excluding brand references).
• The shortest contains only two words (TED)
• The longest contained 235 words (UNHCR)

 

Click here to access 50 examples of mission statements for not for profit companies.